About
From Vision to Alignment
Archeline was founded on a simple idea: growth is not random, it’s designed. We guide individuals and organizations to find their North Star and align every decision toward it.
The Name
Archeline unites archetype, the essence of who you are, with line, the direction you’re moving in. Every leader, brand, and organization has a unique inner pattern. Through strategy, digital transformation, inclusive leadership, and marketing, we help you recognize yours and turn it into clear, confident growth.
The Founder
Steliana Moraru is the founder of Archeline, a consultancy specializing in strategy, digital transformation, DEI training, and marketing. A strategist, growth leader, and educator, she brings experience across finance, technology, education, and the nonprofit sector, pairing sharp strategic thinking with a deep commitment to people.